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  • New COPPA Guidelines Are An Opportunity for Marketers to Build Trust with Parents June 17, 2013
    This summer, you might hear a collective groan from developers of online games and mobile software. That’s because new Children’s Online Privacy Protection Act (COPPA) guidelines go into effect, adding yet another layer of compliance complexity. COPPA already requires companies to provide direct notice to parents and obtain verifiable parental consent (with limited exceptions) before […]
    Doug Burton
  • What’s The Secret To Dove’s Real Beauty Sketches Campaign? Empathy May 6, 2013
    If you’re like me, you were more than a little moved by Dove’s Real Beauty Sketches, this spring’s online video smash. In it, each woman is asked to describe her prominent facial features while Gil, a forensic sketch artist, sits behind a curtain (unable to see the woman’s face) and sketches her. As expected, each […]
    Doug Burton
  • Panera Tackles Hunger in the U.S. March 2, 2013
    In a country where 1 in 4 kids (over 17 million children) do not have enough food to eat each day, it’s heartening to see brands like Panera Bread making sincere efforts to help. In the last three years, the chain has opened a handful of Panera Cares Community Cafés, special non-profit locations where patrons are […]
    Doug Burton
  • In the Shadow of a National Tragedy December 18, 2012
    If you’re like me, you’re still reeling from Friday morning’s elementary school shooting in Newton, Connecticut. It was the worst massacre at an elementary school in American history, leaving 26 people dead, including 20 children – all 6 and 7 year olds. This tragedy has touched us all, both near and far – and  will […]
    Doug Burton
  • Relevance is King November 4, 2012
    A couple of weeks ago, I was lying in bed with a nasty head cold when it happened. The TV commercial breaks that usually hold little interest for me suddenly became meaningful.  It’s as if someone flipped the relevance switch. About 70% of the TV commercials I saw were for cold remedies. From Mucinex to […]
    Doug Burton